Design-led experience strategist with 15 years experience helping brands connect with their users.
Intro
Passionate about connecting strategy and design to solve complex problems and transform businesses. I believe in narrative-led strategy that inspires and stretches creative teams.
Currently working at R/GA as Executive Strategy Director. Previously, Senior Experience Strategist at Gensler.
What you’ll get from me:
Big ideas made simple
Empathetic leadership
Executive partnership
Curious “what-if” mentality
Brands:
Nike, Verizon, Adobe, LinkedIn, Bloomberg, Playstation, Apple, Enterprise Mobility, SFO, Deloitte
Verizon MyPlan
One of a kind wireless plan that combines the best in class 5G network with on demand partner perks like Disney+ and Apple One. By elevating brand design, reducing cognitive load through progressive reveal of detailed information, and unifying the experience across digital and retail we gave customers choice and control.
Role
Experience Strategy Lead Digital and Retail
Deloitte Smart Factory
3 years in the making to deliver a 30,000 square foot, 4hr choreographed experience to demonstrate current and future Industry 4.0 technologies. Every design detail across brand, architecture, digital, and product was stitched together to deliver an unprecedented guest experience.
Role
Experience Strategy Lead, Service Design Lead, Content Design
6 storytelling spaces
20 min of video content
30 independent multi-modal digital experiences
9 real-time digital twins
200+ live data visualizations
Jackie Robinson Museum
Based in NYC, the museum is a 20,000 square foot interactive exhibit space to honor the extraordinary life and legacy of Jackie Robinson. Guests are invited to journey through Robinson’s achievements, as well as the racism, violence, social obstacles, and personal struggles that he and his wife Rachel, who guided the vision of the museum, overcame while building his legacy.
Featured in the New York Times, Fast Company, NBC News
Role
Exec strategy lead for experience strategy, UX content strategy, service design
42 single-user tablet-sized adjustable touchscreens, with private audio via a small handheld speaker connected to each display, allow visitors to explore diverse stories curated from interviews, speeches, documentaries, public appearances, songs, letters, and more.